I quite by accident stumbled across the up and coming ethical label, Osei-Duro, based out of Ghana, LA and CA. Upon reading about it, I was automatically reminded of the article, ‘Half Assed Ethics’, by UK stylist Susie Bubble, I had previously read some months before.


Over the last few years ethical fashion has finally begun to gain the recognition and creditability it deserves within the ever-formidable fashion industry. For too long ethical labels have been disregarded and separated from their luxury and high street peers. The surge in labels such as Osei-Duro, are slowly challenging these past stereotypes and paving the way for other ethical labels’ success in the mainstream industry.

PantsOsei-Duro : AW13

Osei-Duro was founded by high-school friends Maryanne Mathias and Molly Keogh. The duo launched the label after traveling through Ghana, West Africa and being inspired by the culture and communities. Holding on to this inspiration Mathias and Keogh recruited local workers in an effort to give back to the community that had so inspired them.

Linter Raglan DressDressDress

Osei-Duro is an assortment of quality materials, strong designs and blazing prints. Even the US First Lady, Michelle Obama, knows that the label is on to good thing. To purchase Osei-Duro’s one of kind pieces, head to their website or Of a Kind, Founder and Followers or Busy Being, to purchase their items  online, today.

All Images Via Osei-Duro

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